Branding and Photography

Hey everyone! I wanted to focus this month’s blog entry on photography and branding. This came to mind because I’ve received a few inquiries about our photography and some compliments in relation to our band visual as a whole.

Branding your life performance:

I’d like to start off by talking about branding your live show. It’s important to look like a performer, it doesn’t matter what your genre is, you need to look like a performer. Compliment your music with an amazing visual and deliver a killer performance. 

When you’re a group, the look of uniformity is important! Whatever your uniform may be you should look like a cohesive unit. That’s why you’ll notice all the VH guys in the same outfit on stage; black clothes, leather vest and black make-up under the eyes. The guys wear this for EVERY SHOW! I myself compliment with a black, lace-up outfit and lots of black make-up. The four of us look like a group, whether you like our look or not there is a uniformity there.

A tip that was given to me last year is to NEVER wear another band’s shirt on stage. I think it’s awesome that you buy other band’s merchandise but, strictly from a business perspective, when you wear it on stage your advertising that band not yours.  

If you want another great example of performance branding check out my sister’s music and website, Brittney Grabill. She is a pop artist and has an amazing on stage look!

Branding Your Photography:

I love looking at photography as art. When the band and I were searching for photographers we searched high and low for someone who could not only take a great photo, but turn it into a work of art. Thus we work with Renee Robyn of Renee Robyn Photography

Band photos and artist photos are super important but so hard to capture! Essentially you have to give your music a look and offer the audience a visual sampler of your sound. When I work with artists on grant applications this is something we spend a lot of time on. Artists need to take photos that reflect their brand and their sound.

Also, please remember that great photography is expensive but worth every penny! Instead of grabbing a friend to snap some shots please invest in a professional photographer! You can also get grant funding for promotional photos (shout out to Edmonton Arts Council and Enterprise Toronto for funding our last couple promo shots).

Thanks for reading!

KVH